Kessler's book focuses on 1) the ability of food with a high palatability/reward value to cause overeating and obesity, 2) the systematic efforts of the food industry to maximize food palatability/reward to increase sales in a competitive market, and 3) what to do about it.� He has not only done a lot of reading on the subject, but has also participated directly in food reward research himself, so he has real credibility.��The End of Overeating is not the usual diet book baloney.�
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Source: http://wholehealthsource.blogspot.com/2011/09/book-review-end-of-overeating.html
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