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Tuesday, 1 February 2011
Castlight Health CMO Dena Bravata on price transparency in health care
The growth and impact of consumer directed health care has been hobbled by a dearth of real price information. Imagine shopping at a regular retailer, where neither the shopper nor the cashier knows the price of anything and where prices vary five-fold from one store to the next. That pretty well describes the current situation [...]
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