Drug and device companies waking up to the lessons of the iPod

Drug companies have struggled to bring innovative new molecules to market, and that drought does not seem likely to end soon. Many of the new products in recent years are combination products or drug/device combinations such as injection pens, auto-injectors and insulin pumps. Turns out the usability of such products has a major impact on [...]

Source: http://feedproxy.google.com/~r/HealthBusinessBlog/~3/Knv59Jcu87M/

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